Business Plan: Launching a Solo Executive Coaching Practice

Editable template with a fully filled worked example.

Disclaimer: This document is for informational purposes only and does not constitute financial, legal, or investment advice. All market data, assumptions, and financial projections below are illustrative example figures and must be independently verified against your own market, credentials, and cost structure before you rely on them.

1. Executive Summary

[Coach Name] is launching a solo executive coaching practice targeting mid-level managers transitioning into their first director-level role, in [Target Market]. Year 1 target: 8 concurrent 1:1 clients at $650/month by month 12, reached primarily through warm network and referral rather than paid acquisition.

Worked example figures used throughout: $650/month per 1:1 client, 6-month average client tenure, 8 concurrent clients by month 12, $0 paid ad spend in Year 1.

2. Market Analysis

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