Small Business Marketing Kit — Ad Copy Prompts

Use these prompts with ChatGPT, Claude, or Gemini. Copy one in, fill in the bracketed placeholders with your real business details, and paste the AI's answer straight into your ad platform. Fill in placeholders like [YOUR PRODUCT/SERVICE], [YOUR NICHE], [TARGET CUSTOMER], and [PRICE] with your own details before running each prompt.

Facebook/Instagram Ads

1. Write 5 headline variations for [YOUR PRODUCT/SERVICE] that lead with the specific outcome [TARGET CUSTOMER] wants, not the product's features. Keep each headline under 8 words.
2. Draft a Facebook ad body (under 125 words) that opens with a scroll-stopping question [TARGET CUSTOMER] would silently ask themselves about [PROBLEM YOUR BUSINESS SOLVES], then introduces [YOUR PRODUCT/SERVICE] as the answer, ending in one clear CTA.
3. Write an Instagram caption using a "before → after → bridge" structure: describe [TARGET CUSTOMER]'s situation before using [YOUR PRODUCT/SERVICE], their situation after, and how [YOUR PRODUCT/SERVICE] bridges the gap.
4. Create 3 short CTA button-line options (under 6 words each) for a Facebook ad promoting [YOUR OFFER] to [TARGET CUSTOMER], each built around a different action verb (Get, Book, Try, Claim, Start, Save).
5. Write a social-proof style Facebook ad body built around one specific, believable customer result. I will supply the real detail as [CUSTOMER RESULT] — do not invent a result if I leave it blank.
6. Draft a 30-second Instagram Reels script (spoken lines only, no scene directions) that shows [TARGET CUSTOMER]'s pain point in the first 3 seconds, then demonstrates [YOUR PRODUCT/SERVICE] solving it.
7. Write a limited-time-offer headline and body for [YOUR OFFER] that creates urgency around a real deadline, [END DATE], without exaggerated claims or countdown gimmicks.
8. Create an ad body that names the #1 objection [TARGET CUSTOMER] has about [YOUR PRODUCT/SERVICE] — [SPECIFIC OBJECTION] — and answers it directly in 2 sentences before the CTA.
9. Write a "local business" angle ad that emphasizes we are a [YOUR NICHE] based in [YOUR CITY/NEIGHBORHOOD], for [TARGET CUSTOMER] who prefer supporting local businesses over [COMPETITOR TYPE, e.g. big chains].
10. Draft 3 different opening-line hooks for a carousel ad about [YOUR PRODUCT/SERVICE], each testing a distinct angle: curiosity, cost-savings, and convenience.
11. Write a 3-frame Instagram Story ad script promoting [YOUR OFFER]: frame 1 is the hook, frame 2 is proof or detail, frame 3 is the CTA with [PROMO CODE OR LINK].
12. Create a retargeting ad body for people who visited [YOUR WEBSITE/LANDING PAGE] but didn't buy or book, addressing likely hesitation about [PRICE] and offering a low-risk next step such as [FREE CONSULT/SAMPLE/TRIAL].
13. Write a seasonal tie-in ad connecting [YOUR PRODUCT/SERVICE] to [UPCOMING HOLIDAY/SEASON], with one headline, a 2-sentence body, and a CTA.
14. Draft an ad targeting [TARGET CUSTOMER]'s specific trigger moment (for example, [TRIGGER EVENT, such as "just moved into the neighborhood"]) that positions [YOUR PRODUCT/SERVICE] as the natural next step.
15. Write a comparison-style ad body that contrasts choosing [YOUR BUSINESS NAME] versus [GENERIC ALTERNATIVE, e.g. "doing it yourself" or "a big-box competitor"], without naming any specific competitor by name.

Google Search Ads

1. Write 5 headlines, 30 characters or fewer each, for a Google Search ad targeting the keyword "[SEARCH KEYWORD, e.g. best coffee shop near me]" for [YOUR BUSINESS NAME].
2. Draft 2 description lines, 90 characters or fewer each, for an ad promoting [YOUR OFFER], each naming a distinct benefit and ending with a clear next action.
3. Write 3 headline variations that include [YOUR CITY/NEIGHBORHOOD] directly in the text, aimed at a searcher typing a local-intent phrase like "[SERVICE] near me."
4. Create two full headline-and-description sets for [YOUR PRODUCT/SERVICE]: one for a high-intent keyword (containing "buy," "hire," or "book") and one for a research-intent keyword (containing "how to" or "best").
5. Write a headline and description pair that directly answers the question a searcher is likely asking behind the keyword "[SPECIFIC SEARCH QUERY]."
6. Draft 4 sitelink extension labels (25 characters or fewer) with a matching one-line description for each, covering different pages such as Services, Pricing, Reviews, and Contact for [YOUR BUSINESS NAME].
7. Write a callout extension set of 4 short phrases (25 characters or fewer) highlighting concrete differentiators of [YOUR BUSINESS NAME], such as [YEARS IN BUSINESS], [GUARANTEE/POLICY], or [SPECIALTY].
8. Create one headline built around a specific number or price point (such as [PRICE] or [PERCENT OFF]) to test against a benefit-led headline with no number, both targeting the same keyword "[KEYWORD]."
9. Write ad copy for a branded-search campaign — someone searching "[YOUR BUSINESS NAME]" directly — that reinforces trust and sends them to the most relevant page.
10. Draft ad copy for a competitor-comparison keyword strategy, without naming any competitor, that highlights what makes [YOUR BUSINESS NAME] the better choice for [TARGET CUSTOMER] in [YOUR NICHE].
11. Write a headline and description pair built around urgency for a real, time-bound promotion — [OFFER] ending [END DATE] — suitable for a Google Search ad.
12. Create ad copy that addresses a common pre-purchase hesitation for [YOUR PRODUCT/SERVICE], such as "[COMMON QUESTION, e.g. do you offer financing/delivery/same-day service]."
13. Write 3 call-to-action phrase variations (such as "Get a Quote," "Book Today," "Call Now") to test as the closing line across ad variations for [YOUR OFFER].
14. Draft a headline and description set aimed at mobile searchers likely to call immediately, emphasizing [PHONE NUMBER] and same-day availability for [YOUR SERVICE].
15. Write ad copy for a seasonal or event-based keyword surge (such as "[SEASONAL KEYWORD]") that connect

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